Save Animals From Exploitation (SAFE) is New Zealand’s leading animal rights organisation. We are a registered, not for profit charitable organisation with 59,000 members and supporters. Our vision is for an Aotearoa New Zealand that ensures rights of animals.

Founded in 1932, SAFE makes significant improvements to the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that they are no longer exploited or abused by humans.

SAFE undertakes high-profile campaigns, public stalls, displays, demonstrations, meetings, education and research to ensure rights of animals.